Originally, the websites of every company, from small personal pages to multi-page portals, were static websites written in HTML. With the development of database driven Content Management Systems (CMS), many websites, especially content rich ones, began contacting local companies to switch to the new system. Today, most businesses are using CMS to create their company websites, mainly because of the ease through which they can be maintained.
Static websites are primarily coded in HTML, and are stored on a web server in the same format that is sent to the client browser. When you click a link, the website displays the same information to all users. It is mainly used for small five-page websites or brochures, which plan to remain unchanged for long periods of time.
Content Management System based websites, on the other hand, have dynamic web pages that are generated in real-time. They are formed by piecing together certain chunks of code, procedures or routines, from a database. This platform is usually used for websites needing constant content updates, like news portals, retail stores and finance related websites.
Why Do Businesses Prefer CMS over Static Pages?
- No More Tricky Coding: CMS based websites are easy to update, as you won’t need a web design professional to manually code the page, to change any of the content inside. You also won’t need any pricey software, like Adobe Dreamweaver or Microsoft FrontPage.
- Less Work: For static websites, a single change to the design, content or menu bar would require the same change to be made repeatedly, over every page of the website. This would consume a great amount of time, effort and money. With CMS, you only have to make the change once. This change is reflected on all pages that would have needed to be worked upon.
- Lower Costs: CMS based websites may initially cost more to design than static HTML ones, but they pay off in the long run. Since all modifications can be easily made by non-technical users like yourself, you’ll save thousands of dollars you’d have otherwise spent on hiring a web design professional to make those repetitive page-wise changes for you.
- Fewer Errors: With static websites, as you add more pages, you’ll find it harder to keep track of page changes, sections, links and navigation. Missing links and other slip-ups may occur, which could put off potential customers. With CMS, your design and content is separate. When items on a menu bar are changed once, it automatically shows up on all pages.
If you plan to expand your business, and expect to add additional content-rich pages over a period of time, then having a CMS based website can be a huge advantage. As you can see, CMS can make the process of looking after your website very easy. Businesses that want to prosper should consider revamping their website with CMS, to give the latest information about their company to website visitors, and increase their brand value.